Better-for-you, made easy

In today’s foodservice world, we know it can be a struggle to provide guests with better-for-you options – without compromising taste or sacrificing time. We stand by our delicious, honest ingredients that provide the wholesome, pure, scratch-like taste that guests demand – ensuring that you can serve plant-based, better-for-you sides with confidence, while saving time and money. As an Idahoan® Foodservice Brand, we come to you with over 60 years of experience in offering the highest quality potatoes. We’re honored to join you in serving better food for a better world.

Honestly delicious sides, straight from the earth

Say goodbye to:

Say hello to:

Meet our line-up

creamy mashed potatoes

with Butter & Sea Salt

Smooth, creamy, simply seasoned and always made from Certified 100% Idaho® Potatoes. With simple ingredients, Honest Earth® Creamy Mashed Potatoes are oh-so-versatile — perfect on their own or customized with your own signature touch. Play with flavors and textures by mixing in a variety of fresh and on-trend ingredients to create endless sides, entrees, and appetizers.

Rustic Mashed Potatoes

with Butter & Sea Salt

Rich and hearty, with lumps and peels made from Certified 100% Idaho® Potatoes. With simple ingredients, Honest Earth® Rustic Mashed Potatoes bring the scratch-like taste and texture guests are craving with a fraction of the prep.

Hash Brown Shredded Potatoes

with a hint of Sea Salt & Pepper

Perfectly crispy, sensational shreds made from Certified 100% Idaho® Potatoes. With simple ingredients, Honest Earth® Hash Browns are an operator’s best friend. With consumer-preferred flavor and simple prep, the possibilities are endless.

Get Inspired

See how Honest Earth® can work in your kitchen.

"Fried" Chicken Mashed Potato Bowl

Honest Earth® Creamy Mashed Potatoes come together with roasted veggies, oven “fried” chicken or tofu bites, and fresh herbs in this trendy take on traditional fried chicken.

Mashed Potato Surf & Turf

Honest Earth® Rustic Mashed Potatoes topped with juicy steak and shrimp skewers, fresh slaw, and house-made chimichurri in this delightful mash-up of land and sea.

Hash Brown Breakfast Skillet

Honest Earth® Hash Browns meet sunny side up eggs and crispy bacon, sauteed veggies, and fresh herbs in this simple-yet-elevated skillet that will leave your guests craving breakfast all day!

Better food for a better world

We know you take pride in nurturing your guests, just as our farmers take pride in protecting the land. We provide high quality nourishment while supporting a thriving and sustainable livelihood for our farmers, employees, and communities. With less waste, better resource management, and support of farmers, you can feel good about serving Honest Earth®.

Learn more about how Honest Earth® and Idahoan® ensure field-to-fork sustainability.

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